Conversion Funnel is a very important term used in web analytics and is widely used to measure the efficency of the site.
Wiki defines this as
"
Conversion funnel is a technical term used in e-commerce operations to describe the track a consumer takes through an Internet advertising or search system, navigating an e-commerce web site and finally converting to a sale."
Lot of web analystics use this for quantifying the website performance and calculate the conversion rate.
Key Markets coming out of recession
14 years ago
Thank you for defining the meaning and purpose of conversion funnel. Its an important process because it helps to monitor the performance of a website and also in improving the conversion rate.
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