Behavioral Targeting and Behavioral Tracking is another trend which is gaining prominance among web marketers. This concept helps in targeting ads on the users needs which results in better conversions.
This article in bnet gives a very good overview of this trend , its evil effects and
why it is gaining prominance in web marketing.
http://www.bnet.com/article/what-is-behavioral-targeting/199800
Some of the key players in behavirol targeting are
Yahoo/BlueLithium
Revenue Science
NebuAd
Tacoda
Doubleclick
Key Markets coming out of recession
15 years ago
I just read the complete information about behavioral targeting using the link posted. A nice overview about this concept which plays a key role in the website development is provided there. Thanks for this great share.
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