Importance of Web Analytics

Over the years there has been huge investments on web sites be it content management sites, B2B or B2C sites, but nobody was able to quantify the performance of their sites. So it was this that led to the concept called web analytics. Web Analytics helps in coming up with some quantifiable reports to justify the return of investment (ROI), performance of the site and also helps in identifying the key performance areas. This can help the product managers or product sponsors to identify the key performing assets of the site and channelize investments into these areas.