Current Market Trend towards Analytics Solution

Initially when analytics was introduced in the mid 90’s the software products which uses the log analysis was popular.

But by the early 2000’s the debate about data collection methods cooled off; the two major methods began to coexist, with page tagging becoming more popular. In addition, the ASP solution was suddenly attractive from a financial point-of-view. Companies could do “pay as you go”, thereby avoiding large hardware and software implementation investments turning up on the balance sheet. Also, ASP solutions became more flexible, offering custom reporting and the ability to send their online data to corporations.

By late 2000’s ASP providers like Google analytics and Omniture has become the market leaders.